Dear 1993, you left something behind. Perhaps space and time folded at some point over the past month, creating a “worm hole” like something out of Dr. Who or Star Trek (the “Next Generation” series of course) through which this relic fell into 2013. However it happened, I cannot figure out why paper planners are still being sold in this day. I mean, given the progressive evolution of phones and other technologies over the past 20 years, it was surprising to see this in the aisle of my local office supply store last week.
Who uses even uses a paper planner nowadays? My 87 year old granddad has a planner, but he uses it to write down phone numbers (don’t ask why he won’t use an address book…long story). But outside of those who are Octogenarians or older, who still uses a planner? Smartphones are all encompassing communication/entertainment/organizing tools. They make up over 80% of the mobile market in the US. Online and e-mail calendar tools like Google Calendar and Outlook are available to those who are still have flip phones.
Some people are traditionalists though. Like those who avoid Kindles and other e-Readers, instead preferring to turn the pages of a real book. Maybe these are the people who by paper weekly planners. Or perhaps, Staples keeps them around for the 70, 80 and 90+ year olds like my grand dad.
So, as I stood inside the office supply store last week, stunned, but amused by this paper weekly planner, I asked myself…is this ratchet or refined?